It’s no secret, video is ruling the higher education space. But what exactly does that look like? Is it in the form of asynchronous videos being utilized by students anytime, anywhere? Or is it through the flipped classroom model where students take home learning materials to revise ahead of class, while active learning is encouraged in a class setting? Most importantly, how and where are these videos being managed?
Conducted by Panopto in partnership with Streaming Media, the 2023 Video Trends in Higher Education Report answers these questions and more. After surveying global higher education leaders – with the majority of responses from North America – the report provides valuable insights into how universities are utilizing video to improve student engagement and learning outcomes.
Here are the main five takeaways.
1. On-demand and asynchronous video is going to play a key role in higher education’s flexible learning strategy.
Hybrid and HyFlex; flipped and blended learning; accessibility and flexible access; and faculty professional development use cases have increased from the 2022 school year, with lecture capture remaining steady. This is because academic technologists and university leadership both overwhelmingly agree that on-demand video improves student engagement and learning outcomes. The report revealed that 83.8% of university leadership consider student learning outcomes to be important or extremely important in their institution’s adoption of asynchronous video, while 81.3% say the same for student engagement.
2. Flexible and accessible learning experiences will continue to have a major impact on student enrollment.
According to the report, 81.3% of university leadership say that expanding the student enrollment pool was important or extremely important in their institution’s adoption of asynchronous video. Furthermore, students now expect flexible and accessible learning experiences from their universities, and consider this an important factor when choosing an institution to enroll in.
“With the flip to fully remote learning and the subsequent shift since then to hybrid models, it has become very clear that hybrid learning is here to stay and a factor that students are placing high importance on when deciding what institution to attend,” says one higher education leader in the report.
3. Reliable, easy-to-use, and flexible technology solutions are vital in meeting the needs of higher education institutions.
When looking at Video Management System (VMS) usage history, the majority of respondents (39.5%) had only used their VMS for 2-5 years, while only 30.2% were very satisfied with their current solution. Solutions that were “good enough” during the pandemic are being reassessed in favor of reliable, easy-to-use, and flexible solutions that can support them for the long haul.
“Ease of use” is the top VMS satisfaction criteria, followed by customer support and pricing. In addition, 50% of academic technologists say that identifying best-in-class technology solutions for their institution’s needs is the most important factor when managing video, far more than standardization or cost.
4. Institutional support is a crucial factor in the successful adoption of video in hybrid teaching environments.
Faculty have discovered both the benefits and challenges of hybrid teaching environments, but still need support from their institutions to make the best use of such tools. The report found that 22.3% of faculty say that being familiar with how to use their EdTech tools is the primary factor to a successful classroom experience in 2023. However, 33% of faculty say it’s difficult or extremely difficult to use their institution’s current video tools, with 20% saying it’s just “manageable.” “Because of COVID, everyone got used to streaming; now that’s all they want. Our department [has been] given little support/manpower to keep up,” says a higher education leader in the report.
While free video tools often work at a single-teacher or department level, they raise collaboration, cost, stratification, and security concerns at a college, university, or system-wide level.
5. Live and asynchronous video offer new opportunities for pedagogical innovation and a more expansive learning experience.
When analyzing additional use cases for asynchronous video, location and flexibility played a key role, with many universities offering a range of versatile learning experiences to cater to a wider range of student needs. Video is being used for microlearning, hands-on field work, gamified learning, mobile learning, social learning, AI-powered learning, and connecting to people in different locations or time zones.
The 2023 Video Trends in Higher Education Report provides valuable insights into how higher education institutions are utilizing video to improve student engagement and learning outcomes. The report highlights the increasing importance of on-demand and asynchronous video, the impact of flexible and accessible learning experiences on student enrollment, and the importance of reliable, easy-to-use, and flexible technology solutions. Universities that prioritize these key takeaways will be better equipped to adapt to the rapidly evolving technological landscape of higher education.