Video can be so much more than just a better telephone or conference line

Video conferencing has radically improved the way businesses communicate, putting faces to voices and creating a more personal connection during interpersonal discussions and small team meetings.

Only using video for real-time communications, however, is a waste of your investment.

To get the most value out of video, you need more than what video conferencing systems can do. You need the ability to record meetings, presentations, tutorials, demos, communications, and town halls. You need a secure place to store and manage your recordings. You need a search engine that helps you find any word spoken or shown in your videos. And you need to ensure that any employee can watch those videos on-demand, on any device. You need a video platform.

But that doesn’t mean you need to replace your video conferencing system. Because while conferencing solutions and video platforms each offer their own features and benefits, the technologies really begin to shine (and the use cases begin to multiply) when you leverage the two together.

4 Reasons Your Business Should Be Recording Video Conferences

Search and Replay Meaningful Moments

Enable employees to replay discussions
and find details they may have missed.

Work Around Scheduling Conflicts

Allow busy team members to time-shift
their meetings while staying up-to-date.

Improve Attendee Focus and Engagement

Eliminate the need to take notes and
enable employees to participate more fully.

Easily Get New Contributors Up To Speed

Help new hires see how projects and processes
work and what steps come next.

Web Conferencing vs. Webcasting

Three Things You Need to Know

Employees are 75 percent more likely to watch a video than to read documents, email or web articles, according to Forrester Research.

Video conferencing has become a logical solution to break through the noise in our day-to-day communications, but live video meetings see attendance suffer from timing challenges, technical issues, and maximum attendee caps.

Webcasting via a video platform can be an easy alternative to enable executives and senior managers to securely share live video messages in high definition to up to thousands of viewers around the globe.

But what’s the difference between web conferencing and webcasting? How can someone determine which technology to use? And when could the technologies be used together? Watch the video to find out.

6 Ways a Video Platform Can Help Your Video Conferencing Tools Do Even More


“Plan For Video Content,
Not Just Video Conferencing.”

Video is becoming ubiquitous across organizations worldwide, connecting individuals and groups for real-time meetings and conversations.

Yet video conferencing only scratches the surface of what video can do within the enterprise.

In our white paper, Video is More than Video Conferencing, we’ll look at the key differences between video conferencing tools and video platforms, and discuss five ways a video platform can help maximize your investment in video through:

  • Social learning
  • Broadcasting to large audiences
  • Recording demos and presentations
  • Virtual events
  • Video content management

Included in the white paper are recommendations from industry analysts at Gartner and Forrester, and best practices from forward-looking organizations like Siemens, Microsoft, and the New York Stock Exchange.

Read the White Paper